Coca-Cola Freestyle Data Collection
Coca-Cola Freestyle is a touch screen soda fountain introduced by The Coca-Cola Company in 2009. The machine is able to dispense over 125 different Coca-Cola drink products and custom flavors. This machine allows consumers to select from mixtures of flavors of Coca-Cola products which are then individually dispensed. Not only this drink provides abundance of choice of drinks to consumers, it also provides valuable data collection of customer’s consumption. On a daily basis, each machine is able to gather data related to the performance of the machine, micro-dose cartridge usage and also beverage consumption. All Coca-Cola Freestyle fountains are connected to Coca-Cola network and are constantly reporting sales data by brand, location and day. To ensure continual replenishment of beverage in the Freestyle machine, the system will capture detailed data on every order and the remaining quantities of each beverage. This consumption data is then collected and inserted into SAP enhanced SNC module, where it will then be consolidated by outlet. From the website, Supply Network Collaboration is a web based application for company to be used to communicate orders and forecast information to their supplier.
The consumption history for each beverage is then used to plan future forecast demand hence allowing Coca-Cola to calculate their replenishment order. By processing this data every night, Coca-Cola can calculate and create replenishment order cycle for any machine that requires it, then automatically process the orders and send them to the distribution center for shipping to the outlet.
...Zealand Banking Group, Opes Prime's chief financier and a key player in its downfall.
"If criminal charges have been laid against the directors then surely now we should see transactions like mine being reversed," said Pat Loughan, a civil contractor who lost his life savings. "The association that the bank had with the directors was intimate."
Opes Prime trail-blazed a unique form of margin lending backed by stock lending agreements. Investors handed over legal title to their share portfolios in return for money to buy more shares. When the broker collapsed, the fine print of those agreements meant ANZ and Merrill Lynch, another financier, had complete control of investors' shares.
The banks sold off the shares, along with a collection of Maserati and Ferrari cars that had been imported by the directors under a side business, to recover their own debts. Investors shouldered $630 million in losses.
The criminal charges relate to a $95 million loan the directors took from ANZ during the broker's dying days in the hope that it would allow them to trade out of a massive hole in the company's accounts.
In return they agreed to give the bank first rights over their clients' share portfolios should the broker collapse. That collapse came just one week later and, thanks to the loan agreement, ANZ managed to extract itself with only minimal losses.
"ASIC [the Australian Securities and Investments Commission] alleges that in doing so, the directors...
...The Coca Cola Company- Branding Strategies
Coca-Cola is one of the most recognizable brands around the globe. The history of Coca-Cola began over a century ago since 1886. Today Coca-Cola sells products in over 300 countries world-wide, and has over 3,000 different beverages. The brand is familiar to people all around the world, and is available in many different varieties. The company takes pride in the development of unique marketing strategies, which have allowed growth and access to various places throughout the world. Their extremely recognizable branding is one of Coca-Cola's greatest strengths and the simplicity of its bottling is a part of a great marketing strategy (Spring,2002). Coca-Cola makes money primarily from selling their very famous cola, allowing many across the globe to share the experience.
Coca-Cola’s desired outcome from their marketing communications program is to move from creative excellence to content excellence. The purpose of their content excellence is to create ideas so contagious it cannot be controlled in terms of business objectives, brands and consumer interest, all linked together. They developed a conversation model that begin with brand stories that create the linked ideas which provoke conversations that need us to act and react to 365 days a year.
Coca Cola now intend to double the size of their business by observing a...
...Case Review #2 – Coca-Cola
1. Discuss the attitudes and related beliefs toward Coca-Cola of intensely brand-loyal customers (perhaps like those who were upset by the New Coke in 1985). How might their attitudes and beliefs differ from those of less involved, less loyal consumers? What marketing implications would these differences have? Once a person’s salient beliefs are activated, it could influence a person’s preference for a certain brand (Olson). So having fond memories of Coke definitely activates the salient beliefs of a person thus creating brand equity and loyalty. Those loyal customers who threatened to sue in 1985 have established a connection with the brand. The original brand and taste brings back fond memories. It reminds them of days past and when Coca Cola changed the recipe, they were upset because they felt Coca-Cola was stealing something from them, perhaps their memories. The strength of a consumers’ product is affected by their past experiences with the object – which may be why there are extremely loyal and less loyal consumers. The attitudes of the dedicated differ from less involved less loyal consumers in that the less loyal consumers don’t really have a connection to the original taste. They have not established a brand loyalty and to them, if the taste changes, it doesn’t pose a dramatic change in their life. The marketing implications that these differences have is that the company has...
...Coca-Cola – the product known all over the world. A lot of people enjoy this refreshing drink. Coca-Cola is the most popular and biggest-selling soft drink in history, as well as one of the most recognizable brands in the world. The Coca-Cola Company has more than 500 sparkling and still brands and sells 1.9 billion servings a day in more than 200 countries.
So I found advertising below, its good advertising of this product, because its shows us how one can of Coca-Cola can support every day balance, if you will drink it, it will give you enough physical activity.
“We care about your health and well-being and we're working to help people everywhere lead active, healthy lifestyles.” (from Coca-Cola web site)
But lets look from another point of view of this product. I found negative advertising for the same product.
While soda consumption in the US has declined by 40 percent in the last 10 years, consumption of artificially sweetened "diet" beverages has risen in that same time, with many believing the latter to be the healthier choice.
But mounting research shows that diet soda is not a "guilt-free" treat at all. For example, two studies published in 2011 linked diet soda to poor health outcomes. In one study, people who drank two or more diet sodas a day experienced waist size increases that were six times greater than those of people who didn't drink diet soda. A second study found that...
...1. What are the management functions performed by Mr. Goizueta, Mr. Hunter, and Mr. Ivester? How do their responsibilities differ?
The four functions of management are planning, organizing leading and controlling. All four functions are used by every manager throughout his work, and sometimes managers use more than one function. Mr. Goizueta, the Chief Executive Officer of Coca-Cola, used important management functions during his time working, such as planning and leading. He recognized the problems in the company and challenged the new Chief Operating Officer to rejuvenate the coke brand. He took noticed of what the consumers showed interest in, which was in clear flavored water and seltzers. He was able to plan ahead and lead the company to success. Mr. Hunter also used an important management function: Controlling. Mr. Hunter was the regional manager in the Philippines and noticed that relying on local bottlers to distribute and market Coke products was not working as well as planned. To ensure the success of Coke, Hunter asked Goizueta to consider becoming an active partner in the Philippine bottler, which had been neglecting Coke and concentrating on the beer it bottled. Where as Mr. Ivester was exercising the function of leading. He was the Company President and Chief Operating Officer. Under his direction, Coke's advertising agency was given the freedom to develop different messages and marketing campaigns aimed at different groups of...
Southern New Hampshire University
Dr. Greg Randolph
The purpose of this paper is to examine the company Coca-Cola, which is an Atlanta based beverage company, from an economic point of view. The beverage industry as a whole will be examined. Many things will be taken into consideration such as entry barriers for the firm, competitors and their goods, as well as the structure of the overall industry.Coca-Cola will be examined specifically by looking at the firm’s competitors, the firm’s advantages over these competitors, product substitutes, and the impact of supply and demand for Coca-Cola’s beverages. Also in this paper, all uses of the term “the company”, “coke”, or “the firm” will refer specifically to Coca-Cola.
The Coca-Cola Company has successfully been selling the famous beverage since 1886 making it over 125 years old. First sold out of a small pharmacy in Atlanta, Georgia it has evolved into the top supplier and market brand leader in the world beverage industry providing the product which includes over 500 brands, to over 200 countries, while employing more than 700,000 individuals. This places the firm in the Forbes top-100 biggest public companies in the world. According to the mission of the Coca-Cola, they aim to achieve three simple things, “to refresh the world, to inspire moment of optimism and...
Coca-Cola is a carbonated soft drink sold in stores, restaurants and vending machines internationally. It is produced by The Coca-Cola Company in Atlanta, Georgia, and is often referred to simply as Coke or (in European and American countries) as cola, pop, or in some parts of the U.S., soda. Originally intended as a patent medicine when it was invented in the late 19th century by John Pemberton, Coca-Cola was bought out by businessman whose marketing tactics led Coke to its dominance of the world soft-drink market throughout the 20th century. The company produces concentrate, which is then sold to licensed Coca-Cola bottlers throughout the world. The Coca-Cola Company has, on occasion, introduced other cola drinks under the Coke brand name. The most common of these is Diet Coke, with others including Caffeine-Free Coca-Cola, Diet Coke Caffeine-Free, Coca-Cola Cherry, Coca-Cola Zero, Coca-Cola Vanilla, and special editions with lemon, lime or coffee.
According to Coca Cola people choose them because that have an extraordinary heritage, the connection they are able to create and of course the great tasting beverage the serve. To be honest, this is exactly why I drink Coca Cola and most likely why they were the first brand to come to mind when thinking of nonalcoholic beverages industry. I drink...
Coca Cola offers its product in many different countries along with many different variations of their products even some that are not in the United States. In each country, the marketing strategy has its differences and in some cases different sweeteners.
On May 8, 1886, Dr. John Stith Pemberton, a local pharmacist, produced the syrup for Coca Cola and carried a jug of the new product down the street to Jacobs’ Pharmacy, where it was sampled, and was pronounced as excellent and placed on sale for five cents a glass as a soda fountain drink. This is where they teamed the syrup with carbonated water and the creation of Coca Cola had begun. (Journey Staff, 2012) Since that time, Coca Cola has added many other brands to their main brand. Those brands are Sprite, Fanta, Mello Yellow, and many more. Even though there are many different brands that fall under the Coca Cola logo, they are all some type of drink. This has been the main stay for this corporation since its inception. ("Coca Cola," 2013) In 2012, Coca Cola ranked 324th in the fortune 500 categories, with revenues at $7,939 million with profits of $749 million and assets of $9094 million. In the beverage industry, Coca Cola ranked 59th out of 500. ("CNN Money," 2013)
There are many different countries that Coca Cola is...